When guests stepped onto the jobsite at Campfire Ranch Little Sugar last week, they weren’t just seeing a construction project, they were experiencing the momentum of Northwest Arkansas growth firsthand.
ARCO’s Northwest Arkansas team had the honor of partnering with Campfire Ranch in hosting an exclusive sneak peek, welcoming community partners, local leaders and media to tour the soon-to-open lodge. From the start, our focus, alongside developer Blue Crane, has been on restoring the historic E. Fay Jones property with the care it deserves while ensuring the schedule stays on track for Campfire Ranch’s October 10 opening, in line with Life Time Fitness’ Big Sugar Classic.
Partnership in Action
The event was a showcase of Campfire Ranch’s vision, with their team leading the way in sharing the story behind the project and its role in Bella Vista’s growth. ARCO was proud to be a partner in that effort with preparing the site and supporting pre-event and onsite logistics.
To prepare for the event, ARCO Superintendent James Hanus ensured the site was safe and welcoming for guests, while Project Manager Britney Oliver has kept the project moving forward — a glimpse into the teamwork that makes ARCO’s approach to complex renovations possible.
Seeing Behind the Scenes
Spotlight speakers included Campfire Ranch CEO, Sam Degenhard, who emphasized the vision behind the project and how it aligns to Campfire Ranch’s broader mission to energize places through creating meaningful, human experiences in the outdoors.
As we near the final stages of renovation, sharing this first-look at the progress was an exciting affirmation of the intentional community and recreation-focused growth Campfire Ranch is helping propel in Bella Vista.” — Sam Degenhard, Campfire Ranch CEO & Founder
Oz Trails Bike Park General Manager, Gary Vernon, shared insights on the property’s strategic location adjacent to the recently announced Oz Trails Bike Park set to open late spring 2026. The close proximity and synergies between the two projects mark an exciting moment in the growth of Bella Vista as a premier mountain bike destination in Northwest Arkansas and beyond.
Rounding out the lineup, Mayor of Bella Vista, John Flynn, celebrated the economic and community benefits that Campfire Ranch is bringing to Bella Vista and shared his excitement for the growth and evolution that is currently taking place.
A Look Behind the Scenes
Guests toured the property’s seven upgraded lodging rooms, communal lounge and dining areas, and the reimagined back patio featuring a sauna and cold plunge. The design intentionally nods to the property’s mid-century modern roots, with sustainably sourced vintage furniture and thoughtfully preserved details that honor its history.
And of course, location is everything. Steps from the Little Sugar and Back Forty trail networks — with more than 100 miles of biking, hiking and running trails — the lodge will serve as a true basecamp for outdoor enthusiasts.
Showcasing What’s Ahead
For ARCO, this project is about more than bricks and mortar. It’s about being part of the energy that’s shaping Northwest Arkansas into a premier destination for both residents and visitors.
Northwest Arkansas is on an incredible trajectory, and Campfire Ranch Little Sugar reflects the innovation and energy making this region such a great place to build. ARCO is honored to be part of shaping the momentum that’s redefining our community.” — Dylan Ream, Northwest Arkansas Regional Manager
As October approaches, our team is proud to help bring Campfire Ranch’s vision to life — blending architectural preservation, modern amenities, and a deep connection to the outdoors. This first look was just a glimpse; the real excitement begins when guests return to Bella Vista this fall and experience the finished lodge for themselves.
Event photography courtesy of Jacob Northrop.
Interested in learning more about ARCO’s work in Northwest Arkansas? Visit our office page to see how our team is helping build the region’s future.
